Artwave
Artwave
Artwave
Your Personal Guide to
India’s Art Scene
Your Personal Guide to
India’s Art Scene
Your Personal Guide to
India’s Art Scene
Case Study
Case Study
Case Study
Product Design
Product Design
Product Design
by Prakhar Sharma
by Prakhar Sharma
by Prakhar Sharma
Art in India
India has a vibrant art heritage, but for many, exploring it might be overwhelming. We have a number of Museums and art galleries, but due to limited guided resources and lack of engaging ways to learn about these places, exploring it can feel daunting.
India has a vibrant art heritage, but for many, exploring it might be overwhelming.
We have a number of Museums and art galleries, but due to limited guided resources and lack of engaging ways to learn about these places, exploring it can feel daunting.
India has a vibrant art heritage, but for many, exploring it might be overwhelming.
We have a number of Museums and art galleries, but due to limited guided resources and lack of engaging ways to learn about these places, exploring it can feel daunting.
Reasons
Access to Information
Lack of a centralized system that provides guided tours and information. Visitors are left relying on dense and outdated information panels.
Lack of a centralized system that provides guided tours and information. Visitors are left relying on dense and outdated information panels.
Similar Experiences for Diverse Audiences
Similar Experiences for Diverse Audiences
Museum visitors come from different backgrounds and expectations -
Students want to learn and grasp historical and cultural contexts, Art Enthusiasts seek in-depth, expert-level insights into artworks and exhibits, and Casual Visitors are there to enjoy the experience with light, interesting facts. However, museums often provide the same static information to everyone.
Museum visitors come from different backgrounds and expectations -
Students want to learn and grasp historical and cultural contexts, Art Enthusiasts seek in-depth, expert-level insights into artworks and exhibits, and Casual Visitors are there to enjoy the experience with light, interesting facts. However, museums often provide the same static information to everyone.
Discovering Art Events is a Hassle
Staying updated on art exhibitions, lectures, and gallery events can be difficult. Most information is scattered across individual websites, many of which are outdated or hard to navigate. This makes it time-consuming and frustrating
Staying updated on art exhibitions, lectures, and gallery events can be difficult. Most information is scattered across individual websites, many of which are outdated or hard to navigate. This makes it time-consuming and frustrating
The Challenge
How do I create a user-friendly platform that makes it easy for visitors to explore museums and galleries, offering tailored audio tours that cater to different levels of interest and knowledge while simplifying the process of discovering art events?
How do I create a user-friendly platform that makes it easy for visitors to explore museums and galleries, offering tailored audio tours that cater to different levels of interest and knowledge while simplifying the process of discovering art events?
The Solution
Artwave
An app designed to enhance your experience in museums and galleries, By offering engaging audio tours and a lot more.
An app designed to enhance your experience in museums and galleries, By offering engaging audio tours and a lot more.
Explore with Artwave
Artwave provides you with audio tours for all major museums and art galleries across India. Thus, offering a centralized platform for guided audio tours
Artwave provides you with audio tours for all major museums and art galleries across India. Thus, offering a centralized platform for guided audio tours
Tours Tailored Just for You
Explore art your way! Artwave offers three audio tour options, letting you choose between a quick overview, deeper stories, or expert insights.
Explore art your way! Artwave offers three audio tour options, letting you choose between a quick overview, deeper stories, or expert insights.
Never Miss an Art Event Again
Artwave Calendar brings all art exhibitions, lectures, and gallery events to one place, saving you the hassle of navigating scattered websites. Stay updated effortlessly and keep exploring.
Artwave Calendar brings all art exhibitions, lectures, and gallery events to one place, saving you the hassle of navigating scattered websites. Stay updated effortlessly and keep exploring.
Scan & Tour
With the Scan & Tour feature, simply scan any artifact of interest and dive into an engaging audio guide, making every exploration personal and insightful.
With the Scan & Tour feature, simply scan any artifact of interest and dive into an engaging audio guide, making every exploration personal and insightful.
In-Build Map
Artwave’s in-built map helps you discover nearby museums, galleries, and historic sites, offering seamless directions to fuel your journey.
Artwave’s in-built map helps you discover nearby museums, galleries, and historic sites, offering seamless directions to fuel your journey.
Prototypes
Hover to play…
Click to play…
Click to play…
Onboarding
Onboarding
Speed 1.5x
Onboarding
Speed 1.5x
Calendar
Speed 1.5x
Map
Speed 1.5x
Scan & Tour
Speed 1.5x
Tour
Speed 1.5x
App Navigation
Research
Understanding the Problem
Understanding the Problem
I started with the prompt, “Design an Audio Tour App,” and began by exploring how people experience museums and art galleries.
This involved researching existing services and diving into the needs of potential users.
I started with the prompt, “Design an Audio Tour App,” and began by exploring how people experience museums and art galleries.
This involved researching existing services and diving into the needs of potential users.
Which surfaced...
Which surfaced...
#1
There’s a gap in audio tour accessibility in India.
There’s a gap in audio tour accessibility in India.
No platform currently offers audio tours for museums, art galleries, or historic sites in India.
No platform currently offers audio tours for museums, art galleries, or historic sites in India.
#2
Current museum experiences rely on outdated tools.
Current museum experiences rely on outdated tools.
Museums still depend on static plaques or limited audio guides, which require visitors to put in significant effort to engage with the exhibits meaningfully.
Museums still depend on static plaques or limited audio guides, which require visitors to put in significant effort to engage with the exhibits meaningfully.
Understanding the Audience
Understanding the Audience
To determine who we were designing for, I started by identifying potential users of our app and exploring how they might benefit from it.
Which led me to three key audience groups:
To determine who we were designing for, I started by identifying potential users of our app and exploring how they might benefit from it.
Which led me to three key audience groups:
Students
“I want to learn about art and history, but it needs to be engaging and easy to follow.”
“I want to learn about art and history, but it needs to be engaging and easy to follow.”
Students often expressed a desire for accessible, interactive ways to deepen their knowledge without feeling overwhelmed by complex information.
Art Enthusiasts
“I’m looking for detailed insights and deeper stories about the art I love.”
“I’m looking for detailed insights and deeper stories about the art I love.”
Art enthusiasts seek richer narratives and context that go beyond surface-level descriptions, helping them connect with art on a personal level.
Casual Visitors
“I just want a fun and simple way to enjoy art without feeling out of my depth.”
“I just want a fun and simple way to enjoy art without feeling out of my depth.”
For casual visitors, the priority is a user-friendly experience that introduces art in a way that feels approachable and enjoyable.
So, I Concluded...
So, I Concluded...
Outdated methods and scattered information are making it harder to enjoy and learn from museum visits, while engaging experiences feel out of reach for most visitors.
Outdated methods and scattered information are making it harder to enjoy and learn from museum visits, while engaging experiences feel out of reach for most visitors.
Outdated methods and scattered information are making it harder to enjoy and learn from museum visits, while engaging experiences feel out of reach for most visitors.
This raised the questions of
This raised the questions of
HMW simplify and streamline audio tours as the primary way visitors explore museums and art galleries?
HMW simplify and streamline audio tours as the primary way visitors explore museums and art galleries?
HMW make access to art and history information effortless and accessible?
HMW make access to art and history information effortless and accessible?
Design
Designing a seamless and engaging experience
Designing a seamless and engaging experience
I did spend some time using apps like Smartify and Google’s Arts & Culture, which provide similar services and can be considered indirect competitors. Learning from these apps, I began designing Artwave.
I did spend some time using apps like Smartify and Google’s Arts & Culture, which provide similar services and can be considered indirect competitors. Learning from these apps,
I began designing Artwave.
I did spend some time using apps like Smartify and Google’s Arts & Culture, which provide similar services and can be considered indirect competitors. Learning from these apps,
I began designing Artwave.
The user journey map outlines the primary user flow, guiding a first-time user through signing up, exploring available tours, starting their first audio-guided tour, and completing it
The user journey map outlines the primary user flow, guiding a first-time user through signing up, exploring available tours, starting their first audio-guided tour, and completing it
Creating A Design System
Colors
Primary
Primary
primaryA
#425E50
primaryB
#385446
Background
Background
backgroundPrimary
#F3F5F0
backgroundSecondary
#FFFFFF
backgroundTertiary
#E9F5EF
Foreground
Foreground
contentPrimary
#141414
contentSecondary
#535353
contentTertiary
#717171
black
#000000
Typography
Crimson Text
classic serif style
+
Open sans
clean and modern
Heading 1
Regular 26
Heading 2
Regular 22
Heading 3
Semi-bold 17
Paragraph
Regular 17
Subhead
Regular 15
Caption 1
Regular 13
Caption 2
Semi-bold 11
Caption 3
Semi-bold 10
Button 1
Semi-bold 16
Button 2
Semi-bold 13
Button 3
Semi-bold 10
Buttons
Types
Types
Sizes
Sizes
Icon
Icon
Icons
Using Stratis UI Icons
Using Stratis UI Icons
Final Prototypes
Use mouse to navigate
Press "R" to Restart
Onboarding
Calendar
Map
Scan & Tour
Tour
App Navigation
Final Prototypes
Use touch to navigate
Onboarding
Calendar
Map
Scan & Tour
Tour
App Navigation
Final Prototypes
Use touch to navigate
Onboarding
Calendar
Map
Scan & Tour
Tour
App Navigation
Final Prototypes
Use touch to navigate
Onboarding
Calendar
Map
Scan & Tour
Tour
App Navigation
Final Prototypes
Use touch to navigate
Onboarding
Calendar
Map
Scan & Tour
Tour
App Navigation
Final Thoughts
Learnings & Future Plans
Learnings & Future Plans
I began learning UX design in February 2023 and took on this design challenge in June as my first case study. Midway through, I realized I wasn’t satisfied with the direction it was heading. I needed a stronger approach, so I decided to scrap everything and start fresh in October. Still, I see plenty of room for improvement -
I began learning UX design in February 2023 and took on this design challenge in June as my first case study. Midway through, I realized I wasn’t satisfied with the direction it was heading. I needed a stronger approach, so I decided to scrap everything and start fresh in October. Still, I see plenty of room for improvement -
Future Improvements....
Future Improvements....
#1
Community
Introducing features like public forums would allow users to discuss their favourite tours. Additionally, a review system could enable them to recommend must-see exhibits. Users could follow like-minded art lovers and even form groups to explore galleries together.
Introducing features like public forums would allow users to discuss their favourite tours. Additionally, a review system could enable them to recommend must-see exhibits. Users could follow like-minded art lovers and even form groups to explore galleries together.
#2
Rewards
Implementing a rewards and levelling system could introduce a fun, gamified element, encouraging users to visit museums and art galleries more frequently.
Implementing a rewards and levelling system could introduce a fun, gamified element, encouraging users to visit museums and art galleries more frequently.
#3
Collaborations
Partnering with museums could provide exclusive, interactive experiences that add value to Artwave, such as behind-the-scenes stories or special interactive events.
Partnering with museums could provide exclusive, interactive experiences that add value to Artwave, such as behind-the-scenes stories or special interactive events.
What's Next
After three months of work, I finally reached a point where I felt happy and confident sharing this case study. However, moving forward, I want to spend more time and step out of my comfort zone to carry out research. I did create paper wireframes and low-fidelity prototypes on Figma as part of my initial effort at Artwave, but I did not conduct any interviews or carry out prototype testing with real users, which I know plays a huge part in product design. Hence, moving forward, I aim to engage with more users and gain valuable insights that will definitely help me design better products.
After three months of work, I finally reached a point where I felt happy and confident sharing this case study. However, moving forward, I want to spend more time and step out of my comfort zone to carry out research. I did create paper wireframes and low-fidelity prototypes on Figma as part of my initial effort at Artwave, but I did not conduct any interviews or carry out prototype testing with real users, which I know plays a huge part in product design. Hence, moving forward, I aim to engage with more users and gain valuable insights that will definitely help me design better products.